For this charity beauty campaign, I was part of a team that was tasked to update the existing branding for the 10th annual event. We elevated the look with accents of light blue and silver, and we used ribbon and confetti props to emphasize the celebratory theme. I art directed 2 photo shoots and 1 video shoot to ensure that the branding was followed and that we got all of the necessary images and video needed for the campaign. I then used the assets to create a print look book, a print ad, and a style guide that was distributed to other teams for additional asset execution.

Skills used: concept development, branding, art direction, photo retouching, layout design, print production, strategy