I was contacted to work on a logo refresh for a painting company. Their original logo was dated, but had a lot of sentimental value for the client. They asked to keep the colors similar to what they were, and also keep the nod to the founder of the company, Vern. The client wanted a more modern look that was still recognizable and complemented their professional and reliable reputation. I started with some sketches. Some worked well, and others didn’t end up making the cut. I also played with variations in the computer and came up with some other ideas. Ultimately, the client wanted to move forward with an illustration of Vern, which I tried in different styles.

Skills used: concept development, branding, typography, illustration, presentation