This new housewares charity event required an entire branding package. I began by brainstorming and sketching alongside other designers. We presented concepts to the stakeholders, who then decided to move forward with my concept. I developed the logo, and from there I put together this entire brand guideline to be distributed to cross-functional teams and utilized for the entire campaign. I included copy points, color palette & fonts, imagery, social media & website mockups, as well as a storyboard for the animation of the logo, which was used in video assets as well as on the live broadcast event.

Skills used: concept development, branding, art direction, mockup design, layout design, storyboarding