This corporate business unit was formed to help expand the company’s presence in the video commerce space. After concepting and presenting many options alongside other designers, they chose my logo mark to move forward with. I then used the logo as a catalyst to develop assets such as an original pattern, a PowerPoint template, business cards and letterhead. I finally developed a brand style guide, which was distributed to other internal teams for the purpose of maintaining consistent branding for any future materials.

Skills used: concept development, branding, layout design, print production