In an effort to build talent and culture as a competitive advantage, my team was tasked to rename and rebrand an existing corporate program which provided tools to team members to make a difference on issues they care about. Keeping the strategy in mind, I worked closely with the copywriter to present name options to the business partner. Once the name was chosen, myself and another artist worked on concepts for the logo. In the end, my logo was chosen.

Skills used: concept development, branding, art direction, copywriting, strategy