This direct mailer was an informational piece about an annual sweepstakes for credit cardholders. I developed the main sweepstakes lockup first, which emphasizes the theme of connection. From there, I laid out the information in a playful yet concise way. Stock imagery was utilized, but I created all other design elements and iconography. Lastly, I developed social media and digital components to help promote the campaign through other channels.

Skills used: concept development, illustration, branding, layout design, strategy