For this spring jewelry catalog, I was the lead designer and art director. I started by organizing a greenhouse photo shoot and booking the photographer and models. I then directed the photo shoot, retouched the final images, laid out the catalogs and prepped the files for print. I wrote many of the headlines as well. To this day this is one of the projects I am most proud of because I really had a large hand in it from beginning to end.

Skills used: concept development, pagination, art direction, retouching, layout design, print production